mastery

The Art of

Communication

Simply owning a violin does not necessarily turn somebody into a new Menuhin. The same happens with communication - owning tools, or even knowing how to use them properly doesn't turn a technician into a master. In order to achieve great result you need talent, passion, hard work and dedication.

ATTITUDE

Passionate

About your Business

We love our trade the way a violin master loves to play his precious instrument. This is why, everyday we come to the office wearing a smile. Whether it's about developing a strategy or evaluating the results of our work, we are always able to wear a smile when we meet you, because we do our job passionately and we do it well.

cARE

stewards

Of your reputation

We've come to think of our trade - nurturing corporate reputation - as an art. Actually, it can sometimes be just as ineffable and sophisticated as playing the violin. And in our trade, we take pride in not playing the violin just like the rest of the orchestra - we play it like artists.

About us

Relevant communication

Premium Communication is a leading independent PR consultancy, with solid experience in developing and implementing long term, complex strategies both for multinationals and local clients. Our principles, ethics and processes are in line with the international practice, and match the high standards of no less than three global PR networks, with whom we work on international accounts.

But while we strive to keep abreast with all the latest developments and tools of the international world of PR, we are always keen to learn and understand the subtleties of our Romanian communication market.

More often than not, in the world of PR, thinking globally does not do the trick. And acting locally cannot compensate for the birds eye view. This is why we are not providing mere interpreters or hi-fi loudspeakers to our clients. We consult with them and help them draft, deliver and follow through their messages in the most effective way.

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Our story

Over 25 years of communication excellence

Premium Communication was established back in 2001, as a public relations consultancy focusing on multinational companies. 100% Romanian, Premium Communication started as a team of consultants with solid professional and academic background in PR, journalism, advertising and marketing. 

A mature company by Romanian standards, with first hand expertise in privatizations, change management support, mergers and acquisitions support, complex crisis communication situations, Premium Communication is now a leading PR company in Romania, with a strong portfolio of retained clients.

Upholding the highest ethical standards and keeping close ties with US professional environment, Premium Communication was the first Romanian PR agency to become member of the Public Relations Society of America.

 

 

Fostering a longstanding relationship with the world of PR academia, Premium Communication has contributed to the professional training and formal education of future PR practitioners. Agency representatives taught specialized PR classes at the College of Journalism and Communications Sciences, University of Bucharest, at both graduate and undergraduate levels.

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OUR SERVICES

The Art of Communication

You can safely rely on our advice whether you need media relations, business communication, reputation management, marketing communication, influencers or digital communication, internal communication or crisis management. In over 25 years of communication, we've accumulated first hand experience in all these areas and you'll be able to see how handy this comes.

Corporate Communication

Marketing Communication

Influencer and Digital Communication

Issues and Crisis Communication

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How we work

Long term relationships

We believe in long time relationships based on trust and strong results. All the clients in our portfolio are retained clients, with whom we work on complex, multi-annual communication programs. In our experience, isolated communication events are counterproductive both for a client, and for us as an agency, hence we don't do projects, whether they are stand-alone press conferences or press releases.

We take pride in the minimal turnover rate in our office. Once people join us, stay with us, and this makes it easier for clients as well, as they work with one main contact person, most likely for the entire duration of the contract.

We strive to make it easy for our clients and keep their approval and consultation time to a minimum. This is why, as per our request, most of them grant us unrestricted access to their top management. Our philosophy is the more we know, the better we are able to advise.

As we work a proactively and independently a lot, we make sure we keep our clients posted, either via formal reports or daily informal conversations. Continuous feedback both from our clients and their target audiences allows us to constantly refine our tactics and quickly spot any need for change of tactics.

Our Team

Seasoned Senior Consultants

Our team members have solid academic and professional training in the public communication field, holding degrees in public relations and journalism. Our professional backgrounds include jobs in advertising and communication research - working mainly for multinational clients - as well as jobs in specialized journalism (IT, online and business reporting).

We believe in the individual professional value, although we do come together as a team whenever needed. We nurture personal excellence and help our colleagues become experienced consultants, each in his/her own right. If you want to know more about us, do follow us on social media.

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Sorana Savu

Senior Partner

Andrei Savu

Senior Partner

Our Clients

Trust-based partnerships

For over 25 years we have worked with local and international clients of all trades and sizes. As all our contracts have been retainer-based, they have always encouraged close cooperation, alignment of business and communication objectives, solid understanding of the clients’ business, all leading to flexible and agile execution. 

As strategic consultants for our clients, our goal has always been to use our cross-field expertise in helping them build and maintain their corporate reputation via meaningful communication with all their target audiences.

In years of practice, their hard earned trust has confirmed our business vision.

Please check the list of past and current client companies in our portfolio.

Major Industrial
Consumer electronics
Financial
IT & Communications
RETAIL
automotive