Our Approach

OUR APPROACH

Seasoned Senior Consultants

Our team members have solid academic and professional training in the public communication field, holding degrees in public relations and journalism. Our professional backgrounds include jobs in advertising and communication research – working mainly for multinational clients – as well as jobs in specialized journalism (IT, online and business reporting).

HOW WE WORK

Individual Value, Team Spirit

We believe in the individual professional value, although we do come together as a team whenever needed.

We nurture personal excellence and help our colleagues become experienced consultants, each in his or her own right.

We have a horizontal organizational structure, where each consultant works on his or her own professional development, without unnecessary internal competition or pressure.

Treasuring only our long term partnerships with our clients, the quality of our relationships and our results, we never work for projects or campaigns and never enter any industry competitions, local or international.

OUR TEAM

Meet Our Partners

Sorana Savu, Senior Partner, co-founded Premium Communication in 2001 and coordinates the agency’s communication programmes, leading strategy for its consumer, IT and financial accounts. In a public relations career spanning almost 30 years, she has managed communication for clients such as BASF, DeLonghi, Flanco, MasterCard Europe, Porsche, Bentley, UniCredit Țiriac Bank and Schneider Electric.

Before Premium Communication she was PR Manager at Mmd Public Relations, working for Visa International, Vivendi Water and Ursus and on the privatisation of the Sidex Galați steel plant, whose owner, ArcelorMittal, went on to become one of the agency’s longest-standing clients.

A graduate of the University of Bucharest’s School of Journalism and Communication Sciences and of the public relations program at California State University, Chico, she has taught the graduate Public Relations Campaigns course at the University of Bucharest for 12 years, developed communication coursework for managers with various commercial training organizations, and in 2010 served as President of the Romanian Public Relations Companies Club. 
She is now member of the board of the Women in Marketing CEE chapter.

Andrei Savu, Senior Partner and co-owner of Premium Communication, covers industrial accounts coordination and business development.

A former IT journalist with IDG Romania and later a business journalist, he has worked in public relations for nearly three decades, starting as founding Head of Office of Mmd Public Relations Romania, where he coordinated industrial and IT accounts including Xerox, Ericsson & Sony Ericsson and Ispat International/ Mittal Steel.

Since co-founding Premium Communication in 2001 he has advised major industrial and technology companies, with long-standing work on accounts such as ArcelorMittal, ALRO, Continental Tyres, RWE, SonyEricsson, Motorola, Xerox and Candu Energy and provides management and crisis communication counsel to selected clients.

A member of the Public Relations Society of America since 2003, he has also taught professional communication classes alongside Sorana Savu in training-by-mentors programs.

SENIOR PARTNER

Sorana Savu

SENIOR PARTNER

Andrei Savu

GET TO KNOW US

Talk To Us

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